A booth for fruit (…and veg)

A booth for fruit (…and veg)


A trade fair experience as authentic as the fruit Fyffes grows and ships

Fyffes wanted to invite produce professionals to discover more at the PMA Fresh Summit, so we came up with a highly flexible modular structure and a digital experience consisting of 6 multitaction touchscreens.

Our digital story closes the gap between farm and table. Visitors can get up close and personal with the origins of their food and get a glimpse into the work and culture of the farmers who grow it.

Next to the digital set-up, we also designed, built and shipped the booth, even as a hurricane was underway.

The booth offers a visit to a sunny Mediterranean market, appealing to the mind and senses. The natural warmth of the unfinished wood creates an authentic atmosphere, reflecting the communities at the root of Fyffes.

Dedicated areas showcase the Fyffes’ brands, with an emphasis on the produce they’re famous for – bananas, pineapples, melons, tropical fruits and mushrooms.

Visitors are welcomed to an inviting common area with a well-stocked bar and cooking demo, where they can experience the fresh flavours firsthand.

A booth and digital experience for the PMA Fresh Summit Convention 2017, and beyond.

For whom?
Visitors of Fyffes, one of the world’s largest fruit companies and Europe’s number 1 banana supplier.

  • HQ
    Cuylitsstraat 14, 2018 Antwerp
  • R&D
    Ter Waarde 50, 8900 Ieper
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