Fyffes, one of the world’s largest fruit companies and Europe’s number one banana supplier, wants produce professionals to discover more at the PMA Fresh Summit 2017. We delivered a highly modular structure and a matching digital experience consisting of six MultiTaction touchscreens.
Farm to fork
Our digital story closes the gap between farmers and consumers. Visitors learn about the origins of their food in an interactive way, and get a glimpse into the work and culture of the people who grow it.
We designed, built and shipped a booth made out of unfinished wood to exude natural warmth and create an authentic atmosphere; sympathetic to the communities at the root of Fyffes.
Raising the bar
Dedicated areas showcase the Fyffes brands, with an emphasis on their most popular produce – bananas, pineapples, melons, tropical fruits and mushrooms. Visitors are welcomed to an inviting common area with a well-stocked bar and cooking demo focussed on all things fresh and fruity, to discover Fyffes’ flavors firsthand.
CONCEPTS AND IDEAS, CONTENT CREATION, CONTENT CURATION, INTERACTION DESIGN, APPLICATION DEVELOPMENT, INFRASTRUCTURE AND DEPLOYMENT, EXPERIENCE DESIGN, INTERACTIVE PROTOTYPING, HARDWARE ENGINEERING, EXHIBITION DESIGN