An accessory brochure

Toyota Motor Europe

Toyota Motor Marketing Europe (TMME) asked Alligence to take charge of the art direction and storyboard for the accessory brochure of Toyota’s latest 4x4 creation, the RAV4.

Targeted to all Toyota car dealers in Europe, the brochure had to display the copious repertoire of accessories this road master has, keeping the design as clean and clear as possible. Alligence got straight to work, fashioned a storyboard and gave directions to the photography experts for a sleek angle and a radiant visual. With this, we were able to lay the tarmac for customers to behold the joys of easy riding with Toyota’s RAV4 accessories.