News on Wheels
News on Wheels, our cunning broadcaster, sent out its professional camera crew and its star reporters (a.k.a. news ped(a)lars) on their bicycles to interview the speakers and participants of the Conference. They took their shots to the studio and framed it all as a special newscast that reported the best moments of the Mobility Week Conference and enhanced the advantages of commuting in an environmentally friendly way. We concluded by producing a DVD of the newscast.