The big-box wolf
The European heating and energy market is being challenged to see things differently. Online business models bringing consolidation and digitization by offering heating-as-a-service start dominating a market that traditionally operated word-of-mouth. The individual independent installer network Viessmann works with, was in need of an assist to compete with these interruptive online service integrators.
Scaling the issue
An online service platform was created to build personal online presences for individual installers, generating competitive search engine results. Automated online quote requests and product-selectors inform educate and match products with end customers in a way a cookie-cutter, low-content, template website simply can’t.
Turning up the heat
The service bridges information and response time gaps most installers are unable to address due to busy installation schedules and more modest online investment capabilities. The platform allows the installer to find his equal footing with the big boys.
On-the-go content management
A custom mobile content management app allows individual installers, or their crew chiefs, to easily show off installation examples on the go. Feeding local search algorithms and taking advantage of pre-tested local SEA packages is no longer an insurmountable challenge, it is a built-in feature.
Viessmann family value
Features like Viessmann cashback integration, central product data management, national promotions and contact overflow management capabilities, make sure that all end user journeys valuable to Viessmann are addressed in an integrated way, without changing their dna: top technology installed by independent tradesmen.
CONCEPTS AND IDEAS, INFORMATION ARCHITECTURE, CONTENT MANAGEMENT, INTERACTION DESIGN, MOBILE APPLICATION DEVELOPMENT, WEB DEVELOPMENT, SEARCH (SEM/SEO), ANALYTICS & REPORTING, DATA DASHBOARDS