Cefic is the European Council of Chemical Industry. Its Research and Science programme has come to the implementation stage of its SusChem (sustainable chemistry) initiative. For this, Cefic called on Alligence to design and produce its SusChem Implementation Action Plan, the last of the SusChem trilogy.
We used the same look and feel as with the SusChem Vision and the Strategic Research Agenda brochures, and we adapted the visuals to better suit the contents of the brochure. We selected a very “constructive” key visual and helped Cefic build awareness of and promote sustainable chemistry.