An product introduction package

BRP Europe

It was in Italy, August 2005 BRP Europe officially presented the Evinrude E-TEC model range 2006 at its annual distributor meeting. Behind the scenes was Alligence, with a third edition of the Product Information Guide, but this time we pumped it up with cool outboard gear!

The BRP Evinrude E-TEC 2006 Product Information Guide incorporates all the product information dealers need to get acquainted with the ins and outs of this incredible outboard engine. But to make sure dealers not only mastered the engine but also the brand, we threw in two extra modules: a merchandising module (clothing, POP material and signage) and an image library module containing logos and images in both high and low resolution.
This helped BRP emphasize brand knowledge and awareness amongst the dealer community.

Another enlightening extra Alligence produced for this event was the distributor information binder, which holds brand, product and merchandising information along with a DVD version of the Evinrude E-TEC 2006 Product Information Guide. Another Rainbow creation: The BRP Evinrude E-TEC Product Information Guide has been produced on our multilingual content management system.


European Chemical Industry Council