PVC DESIGN is an initiative of the European Council of Vinyl Manufacturers, ECVM, which aims to illustrate the many ways in which PVC can enhance our daily lives. It supported this year’s Designers Week-End exhibition (Brussels, 9-10 September 2006) and organised a round table and a design exhibition for the event. Alligence was asked to devise the communication tools used to invite journalists to the press event and tempt architects to participate at the round table.
We wrote the press release, created personal fact sheets about the designers taking part in the round table and the exhibition, and prepared the images - all put together in a stylish digital press kit. Alligence then designed and developed a bilingual invitation and an online database-driven registration form that was built up to allow participants to sign up for the round table online. We then produced a series of posters that were displayed at schools and organisations to promote the event.