A product identity

EVAL Europe

When Kuraray Co. Ltd. introduced KURARISTER™ a high-barrier film for retorted food packaging they asked Alligence to develop the graphical identity and positioning of the brand. We created a brand identity (including the logo, graphical identity and brand slogan) with a fresh look and feel, and applied it to all global communication tools such as brochures, the website and an appealing advertising campaign.
The communication tools have been published in English and have been localised towards the Japanese and Chinese

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