A clean slate
As ExxonMobil Chemical tries to navigate emerging business challenges, the need arises to build sales content that is more interactive, clearly interruptive and above all educational. Representatives are more than ever expected to present new ideas at the drop of a hat and to instantly drill down to what matters in tangible ways. The Expert iTool grants a whole new set of purpose-built content and functionalities, unlocked on iPad, to tell the stories that touch the customer and help drive their business.
A fully bilingual application offering Chinese and English, the iTool allows newly acquired personnel, and experienced hands alike, to gather around a great source for answers together with their clients. A series of interconnected satellite apps offers everything from return on investment calculators to sustainability presentations, all to deepen both the client’s and the sales rep’s understanding of the challenges at hand.
With a fully customizable dashboard featuring personal favorites, client-specific briefcases and a responsive user support platform, the application grows with the primary user and his audience. The balanced interface allows the user to engage with the content through swipe gestures, smart searches, customizable views and local content downloads for offline use while for instance traveling. Functionalities big and small to empower the user.
The book on Exxon and Mobil
The iTool contains product information of over 100 applications, browsable by brand or industry, offering all key attributes, proofing points and formulations one would ever need as a testament to the capabilities of this leading company. Deep links to an integrated library offer the capability to deliver a vast collection of on-demand documentation in any available language directly to the customers’ mailbox.
Show and tell me more
Whether it is an on-the-spot presentation or instant lead capture, the customer data is harvested from within the app to be fed directly into the larger digital sales funnels ExxonMobil relies on. Forms can be filled in automatically by scanning an event visitor badge and applicable, follow-up actions that go beyond merely exchanging cards can be defined to augment the integrated experience for the client.
By mixing native iPad development and robust data management, everything is brought together in one seamless package. Worth noting is that the global distribution of a sales suite like this one entails robust server infrastructure to balance the load and guarantee access to more challenging markets in terms of security and/or connection reliability. Instant access from China to Lima.
CONCEPTS AND IDEAS, CONTENT CREATION, CONTENT CURATION, INFORMATION ARCHITECTURE, CONTENT MANAGEMENT, USER INTERFACE DESIGN, INTERACTION DESIGN, APPLICATION DEVELOPMENT, INFRASTRUCTURE AND DEPLOYMENT, KPI FRAMEWORKS, EXPERIENCE DESIGN