A colour printer series campaign

Konica Minolta

The essentials of imaging

Alligence is proudly impressed to be working with one of the leading companies in imaging: Konica Minolta Europe. Alligence was selected to support the launch of a new series of colour printers, the 5500 series. We designed a campaign that conveyed the essence of what makes the 5500 series printers the desired solution for businesses’ office environments. From creative concept to production and localisation, we left our print: advertisements, direct mailings, product brochures and datasheets, and personalised web pages (landing pages).

Soft landing

Ads, brochures and datasheets were also made available online, via the landing pages, for easy access and spread of information. The campaign essentially communicates what makes Konica Minolta a first choice: excellent print performance, brilliant colour quality, maximum business up-time and decreased operational costs. Graphic design and visual identity were devised and developed strategically, keeping the intended effect and customers in mind, for a marked impression.

Personal touchpoint

We also created a direct mailing campaign to captivate the target audience and attract them to their own personalised website or PURL. Each landing page addresses a Konica Minolta target contact personally and is therefore available in their own language to guarantee flawless communication. Once visitors land on their webpage, a host bids them welcome (Flash video) and explains the many benefits of the new Konica Minolta 5500 series. All efforts to make it personal, multilingual and easy to navigate and understand, contributed to its great success and growing demand.

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