Drawing in the crowd.

A highlight booth for Milliken.

Enhanced solutions

At K2019, the one trade fair the plastics and rubber industry marks on their calendar without fault, Milliken once again provided for prospects, partners and customers. Granting an engaging opportunity for visitors to discover Milliken enhancing plastics to make the difference, the booth stood out in a way that demanded to be acknowledged. Milliken’s solutions did the talking and projected their own path forward.

Beneficial projections

The booth, clad in wall-to-ceiling LED displays, projected captivating impressions onto the bypasser highlighting the benefits of selecting Milliken’s portfolio as the starting point for a strong market position. Milliken did not simply showcase the products of their labour, they let them do the hard work. Users could pick up real-life samples, place them on an elegant scanner, discover the possibilities at hand and get all the evidence the inquiring mind demands before aiming for greener pasture. Crisp design demonstrating great capability.

Explosion of ideas

The visual language used pulled the experience beyond the physical confines of the booth and had the graphics encroach upon the whole environment with each individual interaction. The visitor in front of the screen, the prospect in the aisle, the customer across the hall, all were touched by ideas exploding across displays big and small. 3D product rotations, colour swirls and key messages, all helped synthesize the desire to strike up a conversation with a Milliken expert. Enthralling video lures visitors to booths, that’s for sure.

Green behind the ears

Milliken proving their commitment to sustainability is nothing new, the company is green from ear to toe. Animations re-establishing society’s sustainability goals in line with Milliken’s, highlighted new partnerships. A bright reimagination. Milliken’s corporate branding was not merely maintained, it was propelled towards the visitor that prefers his questions answered.

Services rendered

CONTENT CURATION, CONTENT MANAGEMENT, ART DIRECTION, INTERACTION DESIGN, APPLICATION DEVELOPMENT, EXPERIENCE DESIGN, HARDWARE ENGINEERING, EVENT DESIGN

Allow your customers to see you in a great light.

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