Explosion of ideas
The visual language used pulled the experience beyond the physical confines of the booth and had the graphics encroach upon the whole environment with each individual interaction. The visitor in front of the screen, the prospect in the aisle, the customer across the hall, all were touched by ideas exploding across displays big and small. 3D product rotations, colour swirls and key messages, all helped synthesize the desire to strike up a conversation with a Milliken expert. Enthralling video lures visitors to booths, that’s for sure.