Under the brand Xeikon, Punch Graphix develops, manufactures and distributes high-end digital colour printing systems, prepress, operating software, and consumables. For the launch of its fastest and most productive digital printing press yet, it asked Alligence to develop the tools they needed for a blasting entry into the market.
The Xeikon 6000 offers such speeds of print that it’s just like being at the races. Enjoy the ride! was the slogan, and a pair of sleek racing gloves and sunglasses was the visual. With that, we created a VIP customer invitation where those who were curious enough to want to know more about the Xeikon 6000 were gifted with a personalised key ring at their information session with a Punch Graphix salesperson. We also prepared the digital printing for launch with a brand new dedicated brochure, and we provided the press release for Punch Graphix to pull the trigger, spread the word and rev up to a next level of productivity.