When a customer buys a Toyota, colleagues at Toyota Motor Marketing Europe (TMME) engage in a meticulous follow-up process to make sure satisfaction is truly guaranteed. After-sales is extremely valuable to TMME and, naturally, the customer is king
To take this process a step further, TMME asked Alligence to come up with a solution that could help them keep track of customers’ Toyota experiences across Europe at a click of the mouse. Alligence created the Toyota Customer Experience and Satisfaction Planning Tool.
Using two integrated database applications, TMME colleagues can now forecast and report after-sales instances from their local offices while TMME headquarters in Brussels need only login to get an overview of how colleagues from all over Europe are taking care of their customers.