To create market share in the European heating and energy market requires including the end customer in the conversation more than ever before. We helped Viessmann provide potential clients easy access to the best their independent installer network has to offer by engaging the end customer with content marketing (or as Viessmann and alligence call it: marketing).
What’s in a name
By providing content and context, zuinigerverwarmen.be corrals customers on the lookout for next, new, better or best. Content silos catered to specific user profiles help the visitor along on their journey. Each persona is met with their core decision-making factors in mind, ranging from frugal footprint managers to ambitious performance optimizers or Viessmann-brand fanatics (and everything in between by the way).
The platform ultimately aims at a successful hand-off to the independent installer network. For each combination of user traits, an optimised hand-off is designed, implemented and dynamically iterated upon.
The best offer, guaranteed
By an underlying automated distribution of leads, the best possible match with an independent installer is guaranteed by not only accounting for their individual capabilities, but also the capacity for response of each installer at a given point in time. By combining some journeys with the installer microsite platform, all journeys lead to a guaranteed timely, and hopefully ultimately successful, engagement.
CONCEPTS AND IDEAS, CONTENT CREATION, CONTENT CURATION, INFORMATION ARCHITECTURE, CONTENT MANAGEMENT, USER INTERFACE DESIGN, WEB DEVELOPMENT, SOFTWARE DEVELOPMENT, SEARCH (SEM/SEO), ANALYTICS & REPORTING, KPI FRAMEWORKS, DATA DASHBOARDS, CUSTOMER SEGMENTATION, FUNNEL REPORTING