Food for consideration
Innovad is a staple in the world of feed innovation, with a need for their website to be more than a product listing, to offer solutions and share knowledge. We devised an information architecture inspiring producers, nutritionists and veterinarians to pair profit with sustainability. In the process, we integrated a myriad of online sources into one strong voice for the brand.
Friend or foe
By including a partner platform, the site enables the sales office to share their expertise. An access request workflow allows the marketeers to focus on the serious and create a secure environment to share innovation that grows feed business and animal well-being.
Anybody out there?
Our SEO research factors in to the optimization of Innovad’s online performance. More visitors become potential customers if they can easily find what they are looking for i.e. responsible growth.
An open source
A tone of voice reflecting the willingness to share, meet and discuss, rather than push a product, seamlessly fits in with the open source philosophy. Meeting the client's demand, Drupal manages the content the user needs.
CONCEPTS AND IDEAS, BRAND CONSULTANCY, BRAND DESIGN, CONTENT CREATION, INFORMATION ARCHITECTURE, CONTENT MANAGEMENT, USER INTERFACE DESIGN, WEB DEVELOPMENT, SEO, CUSTOMER SEGMENTATION