Alligence was asked to undertake the art direction of a deluxe brochure for Pioneer's exclusive line up of high-end car audio solutions.
Pioneer offers an exclusive line up of high-end car audio solutions. Alligence was commissioned to undertake the art direction of the product brochure, which features Pioneer’s highly reputed complete digital car audio system, which achieves a pure and perfect audio experience inside the car.
The brochure had to reflect the superior sound quality of the product and appeal to this very niche consumer group. Alligence immediately got thinking and came up with the perfect visual identity for such an elite brochure. Smooth, velvety, shiny and cool - it has a first-class look and feel in all aspects - art direction and photography.