Punch Graphix asked Alligence to put heads together and conceive various concepts for their brand advertising campaigns. Given that we had revamped their corporate identity and brand positioning so successfully, we then pulled on that line to fashion a 2005 global advertising campaign for Xeikon
Thanks to the success of the last advertising campaign Alligence set up for Xeikon and given that we closely followed Punch Graphix’s new positioning, we were asked to come up with a new round of ingenious advertisements.
This time, Xeikon wanted to put the spotlight on four crucial features:
- Its unique flexibility in personalising prints: So flexible it becomes personal
- It’s incredible format possibilities to print on larger sized sheets: Sometimes a few centimetres make all the difference
- Its superbly achieved full colour printing at cut-throat prices: Colour communicates clearly
- Its high capability to print labels in all sizes, shapes and colours: When it comes to choosing some only look at the colour…