Cooking is a teamsport
Smartmat cooking isn’t about speed of execution, it’s about sparking joy in sharing. The logo is a playful reimagination of a meal kit, the fonts approachable. Smartmat creates room for food and people. The team plays a recognizable role. The stories of their suppliers are part of the larger narrative. This identity is a playful homage to the local origin of the products and services they choose to use.