Viessmann is one of the world’s largest manufacturers of heating solutions, with a very broad and deep product range. For the average consumer, navigating the website’s product information was complicated and overwhelming, with most information structured by product numbers. To facilitate the website’s usability, improve the user experience and drive traffic, we restructured and optimised the consumer product section of Viessmann’s website.
Following an SEO exercise to dramatically improve search results we developed a targeted SEA campaign. The objective was to increase the number of conversions via the website through call-to-actions: request brochures, request an offer, and a product promotion.
The results of the campaign are clear and measurable: the Viessmann.be site ranks much higher and has had dramatically more visitors in the past year. Furthermore, the call-to-action links are getting a tremendous response, producing valuable sales leads for Viessmann.